The power of words

Don’t just ride. Pin it!

I work with a guy named Chad Brown who played in the NFL for 15 years. Smart, interesting guy. Anyway, today Chad and I were working on a packet for our business clients, and we decided to call it the Closing Packet. As in closing the deal.

While Chad was rocking the NFL, he got a written schedule for each weekend. When he played for the Seahawks, the entry for 1 p.m. Sunday said:

Kickoff.

When he played for the Steelers and Patriots, it said:

Win.

Next time you pencil in a mountain bike adventure, don’t settle for “ride.”

Pin it!