Global niches: Giant Reign XO

Hey Lee,
glad to see you back on the web!!! Just a quick question, what do you think of the Giant Reign XO?????? And i see on there sight it is listed different in different countries, ie AM here and freeride in europe, thoughts???
Thanks man,
John

Hi John.

Thanks man. I’m semi-moved into my new bachelor pad. The computer and the bikes are dialed, but my dinner table is a cardboard box.

That bike looks super fun. The big companies market differently to different countries. Europe tends to be shorter-travel and faster-rolling than the USA; that’s why the Reign XO is All Mountain in the USA and Freeeride in the UK. That’s what my invisible friend tells me.

I think BRAAAP in the Queen’s English is still BRAAAP.

— Lee